Thursday, 4 April 2013

Business stratergies to learn from IPL – Worth Read!!


If you are planning to start a business full time or part time, following the IPL closely will help as there are lot to learn from it. But I don’t know if this blog will help you.

The advertisement goes like, it is an alternate family entertainment. That’s the reason people come with families, spend atleast 5k in 4 hours and go back happily (or pretend to be).

You have all the stars. Only the player with star value will be picked in the team. That’s the reason Ganguly was picked in IPL 5 although he was terribily out of form. That is because Pune Warriors were out of the services of Yuvraj and they need some one to pull the crowd. There would be no better person than Dada. Statics prove that, the move was success. Out of the top 5 profit matches of IPL 5, pune warriors were involved in 3. Now Yuvi is back and Dada is gone. Why franchisee need to pull crowd. Simple. They get a share in profit in the matches that they are involved.

Lot of sponsors bid for the rights and become a household name by end of the season (DLF maximum, Karbon Kamaal catch). The reach is superb. Eventually people start buying those. So its a great marketing medium for products.

Lot of indirect business as well. We see team t-shirts being sold outside the stadium (obviously at elevated prices) which are bought with huge enthusiasm. I could also see a concept of package involved. Right from pick up to drop, everything is included.

So where this is leading to? Are the people going to really watch cricket? The intension is not clear to me. A cricket lover will not like this as this is just entertainment. People fall prey to the advertisement of the organisers. And we are happy to upload a pic in FB and feeling proud of our achievement(!!!).

We are making the rich even richer. Why not we have the heart to help poor? If you feel like going to an IPL match, just donate that money to the need. The satisfaction you will get is more. Just think over the same. There are lot of people without food, without books to study and not able to get new clothes. What we do is creating IPL rockstars and the heros. Small thoughts will make big difference in their lives.

Note: The heading of the blog is put that way to attract more readers. That’s the sad story of our current state.

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