What it is?
This is bottled water supplied by the state government in
Tamil Nadu for reduced price (Rs. 10/litre). The supply was started by the Chief Minister
J.Jayalalitha fondly called as Amma in the state and hence the name Amma water.
Why it was launched?
It was launched as a welfare schema for the people, to
provide them quality water at reduced price. Some say that it is done to thrash
the business of rival party big shots who hold mineral water factories all over
the state.
What is special?
This is first of its kind by any government in India as far
as I know (If someone knew of a similar scheme can let me know so that I can
update myself). The rate is half compared to the private water bottles. The
quality of water is good and on par with the standards.
Verdict: This scheme is targeted towards travelers, people
who go on picnic and tours who are very minimal in numbers. Day by day, the
cane water (20 ltr bottle) consumption increases in household. This water is
used for drinking and cooking purpose. If the government is able to supply this
at a reduced cost, more and more people will be benefited (Currently each cane
is priced from 25 to 50 most of which are substandard. Recently there was a ban
on several companies that did not have ISI standard which was later revoked due
to protests/strikes all over).
By doing this, govt can give good quality water at a reduced
price which can reach larger masses. It could be a good trick to approach the
forth coming elections as well.
Also the bottle has to be re named to survive even if the opposition party comes to power!!
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